Author studied tourism advertisement official texts/documents that the content fit level,  psychology of the learner;  applying tourist advertisement in the teaching of French for tourism; improving language skills and professional communication skills of students in the field of tourism, hotel;  developing work strategic of the individual or in groups; analyzing tourism advertisement "Le sur mesure de Jet Tours".

Research results showed that advertisement official texts  is such document  which contains many elements of culture, language, pragmatics. It is a valuable and effective document in the practical and professional teaching, especially teaching tourism foreign language. However, these materials should be used as a catalyst in the process of teaching, teacher should have many different types of text to create the necessary diversity. Therefore, teachers need to identify specific teaching objectives to choose the appropriate advertising content to the level and psychology of the learner.