Japan Miniso trademark retail store chain is officially present in Vietnam.

Miniso was founded in 2013 by the combination of the Japanese designer Miyake Jyunya and Mr. Ye Guofu, chairman of Saiman Investment Fund. So far, Miniso has 1,600 selling places in 22 countries and territories. Miniso intends to increase the total number of stores worldwide to the figure of 6,000 stores in 2020.

Speaking during a press conference opening the first store in Hanoi, Mr. Miyake Jyunya said Vietnam is considered as a bridge to the Southeast Asian market. In Vietnam, Miniso will explore quality of life needs of consumers, promote nuclear competitive position in the retail market of Vietnam, Vietnamese consumers truly experience the "good, creative, reasonable price "of Miniso.