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Strengthen the trademark strength index for the business
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In the morning of December 28, in Hanoi, Mibrand Vietnam Brand Consulting Company associated with Brand Finance to hold a workshop on "Managing and Strengthening the brand strength index."
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The workshop attracted a large number of businesses.
The workshop attracted the participation of a large number of enterprises to win the title of National Brand and some of the top 50 most valuable brand businesses in Vietnam.
Speaking at the workshop, Mr. Lai Tien Manh, Director of Mibrand Brand Consulting Company - Brand Finance representative in Vietnam said: "Brand Finance and MiBrand are currently implementing a long-term program to advise Vietnamese enterprises how to create value for the brand in the most effective way.
This program began by strengthening awareness of the importance of building intangible assets, measuring the value of international standards, and advising on strategic communications activities, building competitive advantage and creating value for the brand on the balance sheet."
In the framework of the workshop, the Top 50 most valuable brands in Vietnam were also given the official certification by Brand Finance and Mibrand Brand Consulting Company for rank, brand value and brand health index in the Vietnamese market - the only ranking that had a brand valuation approach that met the requirements of ISO (ISO 10668 on valuation standards). This affirmed the development and brand strength of Vietnamese enterprises in 2017. |
Kim Xuyen
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