At the training course, the delegates heard experts share about: Overview of the global Martech ecosystem in recent years; the importance of understanding and applying Martech to businesses in the new era; The method of building a marketing technology stack (Martech stack) is suitable for each type of business… According to experts, the field of Martech has made a leap of development and the Asia-Pacific region is a large market for the development of the industry. Martech and digital transformation are gradually changing the business strategies of businesses in the region. At the same time, Martech helps expand opportunities for cooperation and potential investment at home and abroad among startups, businesses and investors. Brands are constantly looking for the right tools and Martech to decipher customer data, creating seamless solutions for growth.

Training activities are part of a series of key events: Capacity training in research and application of Martech; conferences and seminars for leaders of startups and Martech companies; A pilot fundraising program for innovative startups in the field of Martech; Techfest Vietnam 2023 and Online Exhibition on Techfest 24/7 platform.