
On May 15, the Ho Chi Minh City Tourism Association coordinated with travel agencies to organize a program called "Tourism and Entrepreneurs: Meeting - Creation - Development". With the theme "Sharing and practical application of AI, TikTok and digital management in the tourism industry", the event attracted a large number of businesses, experts and managers in the industry. This clearly shows that digital transformation is increasingly becoming a central factor in the strategy to enhance the competitiveness of the city's tourism industry.