Developments trademark dispute with Apple iPad Proview are up high levels, "apple" are required to hook it up to $ 400 million to be able to do business in China.

The jury in San Francisco on 7/5 has confirmed that Google's Java broke law of Oracle‘s programming language. However, compensation can only start from 200 $ to 150 thousand dollars.

A brand’s position is the set of perceptions, impressions, ideas and feelings that consumers have for the product compared with competing products. Marketers plan positions that give their products the greatest advantage in selected target markets, and they design marketing mixes to create these planned positions.

GTEL Mobile will not continue to use the Beeline brand after 6 months from the date of transfer.

A wave of international brands are on the Vietnam market through concession to partners, and the 2012 forecasts in the industry will continue to be a busy year of this business form.

This article outlines five key principles that business owners should be aware of when it comes to (i) staying out of trouble for trademark infringement, and (ii) obtaining (and maintaining) exclusivity and reputation for their brands.

Under the plan, Sojitz - currently holds 25.01% shares of Huong Thuy - would buy more shares of 25.99%.

Brand equity is an important issue for those in floor covering. For purposes of this post I’ll define brand equity as the value the brand brings to the seller or owner of the product or service. In other words, the brand brings significant cachet so that a customer will pay more for it.

This morning (28/3), Trung Nguyen Coffee Company was officially inaugurated Monday G7 coffee machine in Bac Giang. Factory formed to meet the needs of the northern market and export demand is increasingly strong growth.

Entrepreneur Magazine (USA) recently announced 12 development trends of the business franchise in the U.S. in 2012.