Franchises are among the fastest growing business opportunities available. Once the purview only of those who could afford to invest many, many thousands of dollars – often as many as several hundred of thousands – franchise opportunities now exist that will fit almost any budget.

Does your company have a brand identity that is more than just a logo? While a logo is a good place to start, you should consider building your “visual position” to be something larger.

It’s really hard to build a brand. It’s hard to get the attention of others, it’s hard to get people onto your website, and it’s hard to create something that people will buy and use.

According to John Gerzema and Ed Lebar in their insightful book, Brand Bubble, the key to building strong and enduring brand value is achieving brand energy.

Whether you like it or not, your small business already has a brand. This brand is based on the public’s perception of your business; this public includes customers, prospective customers, business associates and staff members. Fortunately, you can change the image of your business, provided that you are willing to make the effort.

The Smartphone is an extension to the modern man. We have grandparents who use the internet and are computer savvy enough to shop online, so having a website is really no longer a benchmark for anything, or anybody, really.

There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business.

All it takes is a quick look at the business world to realize that textbook organizational structures, even when implemented perfectly, are increasingly coming into conflict with conditions in the real world.

Brand architecture is widely discusses in the business and companies while talking about the different brands of the same business. But the problem is that the importance of brand architecture is not properly understood.

Companies want to achieve results when embarking on a branding, marketing and advertising campaign, especially in today’s rough economic climate.