Raising pheasants offered his family hundred millions VND every year. People in village 6, Ea Bar commune, Buon Don District, Dak Lak used to earn for a living on firewood, burning coals which is very toxic, endangered environment but low income. After a long time study on livestock model, Mr. The decided to raise pheasants in Highland region.

He and his wife paid all their saving money and borrowed more than 30 million VND, in the middle of 2012, they visited Kim Bang district for learning and buying bird breeds. He bough 150 pheasant eggs (50.000 VND/egg) for testing. In the first month, there were only 34 hatched eggs. Buying 100 additional eggs that gave him 34 eggs more.

After 6 months, he selected 7 groups for breeding (each group had 3 females and 1 male bird). The rest was sold to withdraw capital. Up to this time, his family has already sold 2 farrows of pheasant which offers him income over 100 million VND.

According to Mr. The, the pheasant is a rare bird with high cost. 20 days old chicks cost 150.000 VND, 1 month old chicks price 200.000 VND, 3-4 months old chicks price 700.000 - 800.000 VND, female birds in the breeding age cost millions VND/bird, as well as male birds get good looks.

Thank to raising pheasants, his family has already gotten off poverty, and happiness. He shared his coming purposes for the future, “I am preparing facilities for 60 couple of pheasants. I not only produce birds to breed but also I commercialize them, those who are interested in raising pheasants, I am happy to share bird raising and breeding techniques.”