The situation of commercial fraud, the neglect of product origin of many businesses in recent years has caused frustration among the people, not only weakening the competitiveness of the businesses but also affecting the principles operation of the economy.

In the context that customers need more transparency for goods products, traceability is the "key" to create trust for consumers, help them feel secure to use products of clear origin and guaranteed quality; and help prevent commercial fraud.

In particular, for export, the application of barcodes for traceability of products, especially agricultural products, helps consumers and stakeholders to access information quickly and accurately, thereby helping businesses aim to conquer the international market which requires very strict access to goods origin in both production and trade.

When applying traceability to export goods, the company has obtained a passport to fastidious markets in the world, taking a step further in integrating into the global value chain, empowering of Vietnamese goods.

In Vietnam, traceability is quite new, but this activity has been implemented rapidly.