In order to promote the development of pioneering technologies and innovative start-ups in Vietnam, in addition to the promotion efforts from the Government, ministries/sectors, there is a need for joint efforts and strong support of media agencies to promote, spread and honor the active contribution of typical experts, research, technology development and application enterprises contributing to the national development.

In particular, the media plays a very important role in both raising awareness, building a creative start-up culture, and transmitting good messages, models, and spearhead technologies to help young generations have domestic adoption and deployment. Mr. Pham Hong Quat also added that last October, the Department of Market Development and S&T Enterprises cooperated with the State Committee on Overseas Vietnamese to connect organizations, scientists and technology workers overseas to form a network of consultancy on innovation and technology transfer and support for domestic enterprises.

From the perspective of media enterprises, Mrs. Le Mai Anh, Director of Global PR Hub also emphasized that most of Vietnam's innovative startups have ambitions to go beyond Vietnam to access the international market. A well-formed and stable communication network not only helps businesses reach the market but also helps them explore new large markets, giving them more strength to reach out to the big sea.