Currently, Fintech - financial technology is one of the fields with extensive development on a global scale. The emergence of the Fintech wave has been bringing positive effects to consumers and the financial services industry with innovative thinking, sensitive to user needs.

In Vietnam, Fintech startups appeared around 2015 and received a lot of attention from users in the financial sector, corporations, banks and state management agencies. According to statistics of the State Bank, the number of Fintech companies has increased four times, from 39 companies at the end of 2015 to more than 154 companies by the end of 2021, of which about 70% are startups.

However, the development of Vietnam's Fintech market still has many problems as most Fintech companies are still quite young, while the story of new Fintech application is popular in big cities, and in rural and remote areas, there are still difficulties. The reason lies in the fact that the Fintech ecosystem has not yet had close association and coordination between entities (state management agencies; Fintech startups; financial institutions, and etc.), and the legal framework manages the Fintech sector has not been synchronized.

In order to carry out the task of supporting the capacity building of the private sector in training, incubation, connection, capital raising, communication for innovative startups, connecting Vietnam's startup ecosystem under the Project of Supporting the National Innovation Startup Ecosystem to 2025, and creating a forum for managers, experts, young startups in promoting startups in rural areas, especially in the field of technology application in the rural areas today. Today Rural Newspaper/Vietnamese People Newspaper and science and technology enterprises (Ministry of Science and Technology) held an online conference with the theme: "Promoting Fintech start-ups and applications in rural areas."