Ms. Tuan Minh emphasized that before investing in software or technology systems, businesses need to build a solid foundation for this process. One of the first and important steps is to raise awareness and have the right mindset about digital transformation, because this will help businesses re-evaluate their goals and available resources. Data is an indispensable core factor; businesses need to realize that power comes not only from profits, but also from the volume and quality of data they hold.

In the early stages of digital transformation, digitizing information such as text, images and videos plays a very important role. Ms. Tuan Minh encourages businesses to use basic technologies, such as smartphones combined with simple applications such as Google Drive or Excel to organize data. Digitization steps not only help manage information effectively but also create conditions for businesses to reach customers through social media channels. A typical example is Binh Ban Lien homestay in Bac Ha, which attracted hundreds of orders with just a video on Facebook, showing the effectiveness of sharing products and services on online platforms.

Once they have enough data and a suitable strategy, businesses will enter the software investment phase. Ms. Tuan Minh advises that MSMEs should apply a small approach to minimize risks, such as testing a technology solution with a small budget before deciding on a larger investment. Currently, the software market has many options suitable for the size and budget of small businesses. Learning from many different suppliers will help businesses diversify their choices and optimize the benefits from their technology investments.