In addition to traditional sales channels, the Mekong Delta Specialty Store in Can Tho City is also actively promoting its products on e-commerce platforms.

The program aims to build a reliable, transparent, and safe digital environment for consuming products and services, based on the application of digital technology; adhering to and applying national technical standards and regulations. It seeks to enhance the digital capacity of citizens and businesses to promote efficient production and consumption of products and services in the digital environment, creating momentum for sustainable digital economic growth, linked to the development of an inclusive digital society.

Accordingly, the goal for the period 2026-2030 is to achieve an average annual growth rate of 20% in retail e-commerce sales, accounting for approximately 20% of total retail sales in the city. The percentage of the population aged 15 and above with payment transaction accounts at banks or other authorized organizations will reach at least 95%. 100% of businesses, cooperatives, and business households participating in the program will receive guidance on digitizing product data, images, and videos for synchronized communication content. At least 80% of key products and OCOP products will be digitized, standardized, and uploaded to e-commerce platforms, social networks, and the city's product introduction websites...