"The good news is that the society, businesses, organizations and individuals are increasingly aware of the important role of intellectual property. Even a small store also registered the trademark."

At the workshop on information and communication in the field of intellectual property organized by the National Office of Intellectual Property of Vietnam, Director Dinh Huu Phí especially emphasized the role of the media and press agencies for intellectual property activities.

The efforts of the Scientific Councils and the National Fund for Science and Technology Development have made their mark and private brand in the scientific community, to develop and contribute to perfecting the mechanism and policies for S & T activities in developed countries.

According to Nielsen’s statement, 56% of Vietnamese people are willing to spend money to buy luxury goods. The number of Vietnamese people buys luxury goods ranked third in the world, behind only China (74%) and India (59%).

Intellectual property (IP) is an intangible asset but can be much larger than the value of tangible assets. Therefore, good intellectual property management not only increases the competitive advantage but also brings new business resources.

On January 16, 2018, in Hanoi, the meeting of leaders of two Intellectual Property Offices of Vietnam and Korea took place. Mr. Dinh Huu Phi - Director of the National Office of Intellectual Property of Vietnam (NOIP) and Mr. Sung Yunmo - Chairman of Korea Intellectual Property Agency (KIPO) co-chaired the meeting.

As a country with agricultural strength, Vietnam's agricultural products have been successfully exported to many markets in the world with a turnover of several tens of billion USD. In which, there are hundreds of USD millions exported through supermarkets. However, not many of the products in this group are branded.

The stamp of origin traceability for products not only creates transparency but also increasingly affirms its trademark in the market.

Ensuring IPR enforcement, IP commitments, requires staffs from qualified enforcement agencies to be able to effectively identify and handle violations.

From June 14 to 16, 2018, Ho Chi Minh City Show will hold Mekong Beauty in this city. The event will be showcasing beauty, cosmetics, and beauty and spa equipment, organized by INFORMA Beauty Company abd VINEXAD Company (Ministry of Industry and Trade).