We regularly answer marketing questions here on Branding Strategy Insider. Today we hear from Karen, a Vice President of Global Marketing in Los Angeles, California who writes,...

Many frequently misuse the term “brand” by interchanging it with advertising, marketing, naming or a design.

Make no mistake; it’s an exciting time to be alive – especially if you happen to make your living as a brand designer. Opportunities for brand designers to bring value to their clients are everywhere – in every culture and in every industry category. Here are five trends that may effect our future success.

It’s no secret that very satisfied customers and those likely to recommend and remain customers are good for your bottom line.

When it comes to basketball shoes (or as the kids call them, “kicks”) we all know the big brands like Nike, Adidas and Reebok, but there are some new players starting to enter the market.

Basic marketing economics teaches us that the best way to make sure not to make any money is to create a product that is identical to every competitors offer, and then market it in abundance. Unfortunately this is also a good description of the digital media/publishing environment.

Patents, trademarks, copyrights, and trade secrets are "intellectual property” - referring to products that come from the creative mind.

Don't waste your time and money avoids the common pitfalls most inexperienced inventors make.

Owners of trademarks, brands have been granted the certificate of trademark registration should also keen to protect its brand.

On May 28, 2012, Mr. Tran Duc Quang, a chief of Xuan Huong cooperative, Da Lat (Lam Dong) said he has just received the opinion of many members to reflect there were more and more carrots, purple cabbage of China disguised the agricultural products of Da Lat.