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Intellectual -Property
Vietnam National trademarks are ranked penultimate in ASEAN
If you look at the charts compared with other countries in ASEAN, Vietnam National brand position is only higher than Cambodia trademarks.


At the 9th Vietnam National Brand Forum organized by Ministry of Industry and Trade in Hanoi, in the morning of March 11, Brand Finance company representatives said Vietnam brand value is higher than Cambodia in ASEAN. The decrease in the value of Vietnam national brand in the past year led to Vietnam National Brands were ranked low in ASEAN countries.

However, the position values of Vietnam National Trademark has increased a bit from No. 43 to 49. However, if we look at the ranking table compared with other countries in ASEAN, Vietnam brand position is only higher Cambodia brands.

Currently, Vietnam National trademark programs only focus for large enterprises, but Vietnam small and medium-sized enterprises also needs to be supported for building brands to boost export, sale with better prices, and more products.

Kim Xuyen
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