The cooperation program and a Memorandum of Understanding on construction and development of the brand Buon Ma Thuot and Dak Lak avocado signed by Minister of Industry and Trade Tran Tuan Anh with the Chairman of Dak Lak Provincial People's Committee Pham Ngoc Nghi is one of the highlights of the Investment Promotion Conference in Dak Lak province.

For years, the quality of Vietnamese coffee is not directly proportional to the brand and value in the global market. The main reason is indicated by the lack of added value, especially the brand for export coffee.

According to Mr. Vu Ba Phu - Director of Trade Promotion Department (Ministry of Industry and Trade), many consumers in the world know Vietnam is the leading coffee exporter. However, Vietnamese coffee exports still have to go through the names and brands of many processors in the world.

Mr. Vu Ba Phu shared, the cooperation agreement between the Ministry of Industry and Trade and Dak Lak province is an effort of the Industry and Trade sector to support localities in general and Dak Lak province in particular in promoting coffee exports.

With the event of specialized coffee fair and investment promotion conference of Dak Lak in the framework of the 7th Buon Ma Thuot Coffee Festival in progress, the Ministry of Industry and Trade has tried to connect and invite the top domestic and foreign investment to the exhibition to enhance trade, promotion and trade promotion.