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Intellectual -Property
Improving the value of Vietnamese brands
According to a recently published report of Brand Finance - a British brand valuation firm, Vietnam had the strongest increase in national brand value in the world in 2020 with an improved ranking from 42 to 33. Brand Finance estimates: "Vietnam is emerging as the leading location in Southeast Asia for manufacturing activities, and is increasingly attracting investors, especially US investors are looking to move production away from China," the report wrote. This affirms Vietnam's dramatic change in the regional and global playgrounds.


The loss on the "home playground" in 2014 became the driving force for Vietnam's supporting industry to strive to improve and increase product value.

Evidence can be mentioned that, in 2014, when Samsung Group launched a list of 170 accessories that Vietnamese businesses can supply for GalaxyS4 and Tab products, many people were delighted because this is a great opportunity. Only charging batteries of all kinds, each year Samsung needs 400 million units, each one is 0.5 USD profit, each year Vietnamese enterprises pocket 200 million USD.

However, at that time, Vietnam's supporting industries could not meet the strict requirements of Samsung, even the simplest component, and had to accept defeat at home.

But then, in 2015, very quickly so as not to miss the opportunity, four Vietnamese enterprises have reached the level of Samsung suppliers. And so far, Vietnam has about 1,800 supporting industrial enterprises, including about 300 enterprises participating in multinational supply chains.

The number of tier 1 suppliers of Samsung increased from 35 enterprises in 2018 to 42 enterprises, the number of tier 2 suppliers also increased from 157 enterprises in 2018 to 170 enterprises. 240 Vietnamese businesses participate in Samsung's supply network. Not only Samsung, there are hundreds of Vietnamese enterprises becoming suppliers of components and spare parts for Toyota, LG, Truong Hai ...

 Not only in technology, production and business, but in all other fields, Vietnam has gradually risen. From the standpoint of the game, we have actively participated, adapted, integrated, deeply connected to the regional and global playground. Up to now, Vietnam has diplomatic relations with 189 countries, economic relations with more than 220 markets, and is a member of many international organizations and forums.

ntptuong
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